As the agency’s Creative Director and Founder, with over 15 years of design expertise, David lives and breathes aesthetics. In 1998, David founded the Tel Aviv-based magazine 42 degrees, which showcased an underground cast of creatives, giving a voice to the arts and culture iconoclasts that were shaping the region. Since then, David has produced Divine Food, an exploration of Israeli and Palestinian cuisine, published by Gestalten as well as As Promised, a quarterly print magazine showcasing Mediterranean culture and lifestyle and sold across the world. When he’s not spearheading all branding initiatives at his studio, David is a serial creator and publisher with his eye always on the next thing people will want to get their hands on.

As the agency’s Creative Director and Founder, with over 15 years of design expertise, David lives and breathes aesthetics. In 1998, David founded the Tel Aviv-based magazine 42 degrees, which showcased an underground cast of creatives, giving a voice to the arts and culture iconoclasts that were shaping the region. Since then, David has produced Divine Food, an exploration of Israeli and Palestinian cuisine, published by Gestalten as well as As Promised, a quarterly print magazine showcasing Mediterranean culture and lifestyle and sold across the world. When he’s not spearheading all branding initiatives at his studio, David is a serial creator and publisher with his eye always on the next thing people will want to get their hands on.