At As Promised, we put printed material at the tip-top of the pedestal. It's our bread and butter, our night out at the movies, our rainy daydream. Along with As Promised's co-founders, Cassie Arison, Niv Alexander, Roee Lotan, and Assaf Dagan - our new pocket shop within the National Library of Israel is the truest reflection of our raison d'etre; showcasing the written word while exploring people, places, and things that inspire us. On our shelves, you'll find an outburst of colors, feelings, emotions, and connections - a microcosm of Israel itself. Have a visit and ignite the sheer pleasure of traveling in the simple act of turning a page.
For anyone who has a deep love and magnetism to the Middle East, you'll find here a slew of inspiring and intriguing books and baubles at our online shop - wherever you may be in the world. Through travel and memory, we find ourselves, anew.
Photo by Dor Kedmi